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Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Posted: March 01, 2023. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. (4 Hours). ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs MKTG4520. Explains the process of generating feasible, interesting, and managerially relevant research ideas. (2 Hours). COMM6605. (3 Hours). Emphasizes ethical considerations involving security, privacy, and fairness. Interpersonal Communication. (4 Hours), COMM6631. Focuses on the fundamental role that communication plays in family life. Expects students to produce a major paper suitable for publication. COMM3500. Engaging Customers and Markets. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . COMM2655. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Includes the use of microphones, headphones, and recording equipment while in our audio lab. COMM2912. Creating Business Value with Data and AI Technologies. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. (4 Hours). (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. Counts as MKTG2201 for business minors only. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. The final project is based on reflective thinking, critical evaluation, and creative application. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Special Topics in Communication Studies. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Production Practicum Abroad. Dean's Strategy Council. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Class Schedule: Monday-Friday. May be repeated once. TTY 617.373.3768 Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Introduces students to the basic statistical concepts used by communication researchers. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. (4 Hours). (4 Hours). Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Consultation Skills. (4 Hours). Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. (3 Hours). Singles today have no shortage of options when it comes to ways to find a date. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Offers independent work under the direction of members of the department on chosen topics. MKTG4120. Television Studio Production. Offers students the opportunity to gain hands-on experience in the communications industry. Emergency Information Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. This course incorporates materials from communication, psychology, anthropology, and sociology. Communication and Inclusion. Offers advanced training in video production techniques, emphasizing remote location shooting. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Special Topics in Marketing. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. #Black Twitter and Black Digital Culture. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. (3 Hours). Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. Marketing & Communications Resources. (3 Hours). MKTG6280. Course content may vary from term to term. Sound Production for Digital Media. (4 Hours). COMM1101. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. May be repeated without limit. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. (4 Hours). (4 Hours). 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