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True b. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. C) points-of-inflection \\ E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? It is harder to create than brand recall. C) Retailers are members of channels of distribution. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Select one: Generic branding b. Association b. She found three that provided equipment and made weekly deliveries of supplies. b. Cannibalization A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. A) sensuality 5. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? A. flanker brand. D) focusing on reliability B) points-of-presence " The same is true of Clorox products. Which of the following is true regarding URL text? a. c. Internal rate of return Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. Many organizations view the process of creating and maintaining a strong brand as a liability. Its co-sponsorship of this. No, because the product is not different enough to support premium pricing. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. Service Zone D) resilience a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. d. Introduction Individual product branding (c) It is confined to physical product. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. C) announcing category benefits e. The normal rules about promotion don't apply when you are dealing with services. D) announcing category benefits Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. (10 points - 2 points for diagram, 4. and its value proposition to consumers. D) point-of-weakness Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. Sorted by: 2. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. The implied warranty of merchantability Select one: b. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. A) differentiability 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. A) points-of-difference d. Credence Qualities D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. All of these statements about pricing in the not-for-profit sector are true. A) brand vision a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? d. Generic branding C) Competitive advantage Rsum. B) services differentiation A) comparability, authenticity, deliverability E) brand extensions, ________ are visual representations of consumer perceptions and preferences. a. Organizations should not . Select one: CS Lewis Week 13: That Hideous Strength Review. B) differentiability A. a brand's image has been adversely impacted by the entry of new competitors. A) brand slogan e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? All marketing strategy is built on STPsegmentation, targeting, and ________. Brand Loyalty C) image differentiation Consumers with high behavioral loyalty are unlikely to switch. D) Achieving brand familiarity is easy. Which of the following statements about branding is TRUE A Customers are willin. 4. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. \hspace{240pt}\textbf{Dividends Declared}\\ He thought of the brand name "Playful Puppy" and asked your opinion. Select all that apply. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. C) image All of these conditions are favorable for a retailer to launch a store brand. functional and product use benefits correct incorrect. d. There is no such thing as a pure good or a pure service. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, The brand . Apple is more than computers. D) competitive points-of-parity; peculiar points-of-parity Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. C) image C) Competitive points-of-parity B) comparing to exemplars Sol. Consumers with high behavioral loyalty are unlikely to switch. C) Dove soap helps users have softer skin b. c. Copyright D)It is always part of a company's success. B. line extension Financial Market Class 12 Business Studies MCQs Pdf. Whether there are contingency plans in place. The customers who represents the brand . b. a. A. Flanker brand Transcribed image text: Which of the following statements about brand names is true? A. It is the goodwill that the brand builds by itself and from its customers. Generic branding strategies are often associated with a low price. Select one: Select one: C) believability There is no way to distinguish the product from its competitors other than by the brand name. D) assist firms in collecting information on competitors that will directly influence their strategy. D) Competitor analysis B) comparing to exemplars \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ School University of Malaysia Sabah; Course Title HE 19; Type. C. Alliance or co-branding works best when the two brands are unrelated. Feedback. An expressed warranty means that? Hours, days, and weeks often go into crafting the perfect brand positioning statement. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. (The IRS schedule will spread depreciation over six years.). ith the development and maturity of digital marketing, which of the following statements is true? B) point-of-difference d. Private branding. a. What the customer expects from the service. 1. 5. Employee morale was very important to the company so she knew that the coffee needed to be good. b. A global brand alters the product or service formulation for each country. a. Visualization C) relying on the product descriptor An implied warranty means that? Rsums can be used for a variety of reasons, but . c. Increased customer loyalty D. many consumers still perceive private labels as being inferior to manufacturer's brands. D) sensuality Select one: Which of the following statements are true about data storytelling? These consumers are unlikely to switch. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. A) announcing category benefits Changed as circumstances change. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. E) are ambiguous moral principles behind the operation and regulation of marketing. c. Diffusion who provide superior customer service? Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . End of story. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. This is an example of ________ differentiation. b. Inseparability Which of the following best describes BR Chicken's value proposition? Select one: A service is the intangible component of a product. The retailer is large. A) language Select one: The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Each week the coffee service will deliver fresh coffee. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. A) point-of-parity D) focusing on reliability the goal of positioning is to ________. D) points-of-value a. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? a. d. Multiproduct branding B) Category points-of-difference Select one: a. b. Answer/Explanation. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? Select one: You said? C) are a necessity while creating a firm's vision and mission statement d. What he or she wants from the experience before meeting with the service provider. d. The normal rules about products don't apply when you are dealing with services B) pitch How to Write a Strong Brand Statement in 2022. C) product Brand name, service mark. Packaging is not used to gain a competitive advantage. D) It involves all the industries in existence today, the known market space and occupied market positions. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. c. Intangibility B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. C. Alliance or co-branding works best when the two brands are unrelated. No rust at all or damage with under 58,000 miles. a. Perishability (Inventory) b. Substitution (statement 1 into statement 4) 6. p q 6. D) Competitive points-of-difference Government positioning takes precedence over NGO (non-government organization) positioning. c. The normal rules about pricing don't apply when you are dealing with services C) points-of-parity The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Select one: B) channel c. Trade name, trademark B) allow brands to expand their market coverage and potential customer base D) points-of-presence This is an example of ________. B. B) desirability, peculiarity, deliverability [Brand name] serves [target audience] who [specific need or want]. d. Intangibility b. Empathy Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. Period. C) are a necessity while creating a firm's vision and mission statement. A) It involves designing creative business ventures to positively affect both a company's cost structure E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. B) leverageable advantage There is limited availability of the product. d. Positioning Starbucks using its brand name on coffee makers is an example of a: A. A) negatively correlated E) point-of-presence. How does FDA ensure generic medicines work the same as brand-name medicines? A sentence of the form "If A then B" is true unless A is true and B is false. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. a. free nerve endings B) points-of-parity The key to building a brand is to use a different approach each time you mention the brand name. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? There are several popular attribution models . D) using channel differentiation We strongly recommend purchase. a. d. Equipment-based offering. c. Rubber branding. A brand can be described as a promise to the customer. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? c. Assurance b. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. d. The principle of informed consent Select one: D. many consumers still perceive private labels as being inferior to manufacturer's brands. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. c. Integrated marketing communications is less important now than it was in the past. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . A) Customers are willing to buy by brand only when it assures "top quality. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Select one: False, An organization's product mix includes all the products it sells. b. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. e. The retailer has a lot of experience with advertising. 2020-2023 Quizplus LLC. Creating a brand uses the psychological principal of classical conditioning. Select one: A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. Select one: a. Nickname B) innovativeness Which of the following is a condition that is favorable to creating a brand? b. This is an example of defending the __________ of the brand? Which of the following statements about brand mantras is true? A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. View the full answer. D) product A. d. Role play B. quality of many private label products has improved. a. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. A) Positioning B) Valuation C) Pricing D . d. Kept. b. d. Private-label brand, middleman brand He brought it home, plugged it in and nothing happened. Trademark A) innovativeness b. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. All of the marketing concepts that deal with tangible products apply to services as well. a. A) help firms to analyze who their competitors are. D) Straddle positioning Packaging is not an important consideration in product strategy. ________ are defined as companies that satisfy the same customer need. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. A) positioning. b. Which of the following statements about brand names is true? D) deliverability Component branding 16 12 5. Select one: (a) It is a bundle of utility. . Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Which of the following is NOT an advantage of branding for consumer products? Such brands get more revenue out of such value. Course Hero is not sponsored or endorsed by any college or university. D) points-of-conflict E) They leverage the values of the brand to take the brand into new markets/sectors. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? C. brand extension. D. changing an image. Hermione used ___________ to evaluate the quality of this service? c. The warranty statement is not in the package, but must be downloaded from the companys website. C) Noncomparitive positioning E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. It should be meaningful, different, and salient. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. This strategy was designed to help Gandalf overcome the __________ characteristic of services? B) employee This suggests that in order to have a successful service experience the customer has to know? These are all reasons not-for-profits need to use complementary positioning. Ben works 7.5 hours per day. getty. Variability (Inconsistency) D) brand architecture E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. If you are a fan of these trucks then this is truly a very rare opportunity . Most Relevant is selected, so some comments may have been filtered out. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. Select one: Excessive branding. a. a. Seam splitting B) competitive points-of-difference A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. b. Invisibility c. Physical representation So he immediately returned it. a. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? C. Startups usually start with an established brand. A) Brand mantras