Un évènement online incontournable. Read More: English (USA) | English (EU) | German. They work as a neutral body to develop standards, shared data sources and protocols to improve the technical infrastructure to benefit the industry. Dennis BuchHeim. The partnership is similarly focused on the future of addressability for our industry, and it will build on relevant work […], The number of browsers and the technology that runs them has been advancing rapidly over the last few years. Since its first release for public comment in May 2017, the working group has taken in feedback from the industry about use cases that need to be supported in the ads.txt mechanism. IAB Tech Lab Releases Podcast Measurement Technical Guidelines 2.1 for Public Comment More Efficiency and Transparency for Your Video Ads with the SSAI VAST Macro Guidance IAB & IAB Tech Lab Respond with Support for OpenRTB and IAB Europe’s Transparency & Consent Framework Get tickets. Managing Director. IAB Tech Lab is a non-profit consortium that develops and provides technical standards, software, and services to drive growth of an effective and sustainable global digital media ecosystem that also benefits consumers. Index Exchange … IAB Tech Lab just released Ad Product Taxonomy 1.0 for public comment. To support a healthy and sustainable digital media and advertising industry, IAB Tech Lab is producing and helping companies implement global technical standards and solutions. IAB Tech Lab Expands Presence in APAC; IAB Tech Lab Releases Podcast Measurement Technical Guidelines 2.1 for Public Comment; More Efficiency and Transparency for Your Video Ads with the SSAI VAST Macro Guidance; IAB & IAB Tech Lab Respond with Support for OpenRTB and IAB Europe’s Transparency & Consent Framework SIMID est une spécification pensée pour remplacer VPAID (Video Player Ad Interface Definition) en augmenter la transparence, la sécurité et le support. With the European Communication Groups, IAB Tech Lab informs the EU/ UK markets regularly on the latest progress of Tech Lab working groups and other activities. We share IAB Europe’s skepticism in relation to this, which, if upheld, would have a chilling effect on the development of open-source compliance standards that serve to support industry players and protect consumers. About IAB Tech Lab Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology … Get tickets. It’s governed by an independent Board of Directors, which oversees its agenda. IAB Tech Lab : l'architecte de la pub de demain. IAB Tech Lab updated the authorized digital sellers list (ads.txt) s... pecification & its mobile app counterpart (app-ads.txt) to reduce # fraud and increase # transparency for # CTV # OTT inventory sharing. Mintegral announced that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. Follow their code on GitHub. This spec describes the outer native object. The IAB Tech Lab is making its open measurement software development kit (OM SDK) available for web video advertising. Who is Rubicon Project? Become a Member. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK object description. IAB Tech Lab Workshop . | © 2021 Interactive Advertising Bureau IAB Tech Lab. Tools Portal | Presented by IAB Tech Lab. The Belgian DPA considered whether IAB Tech Lab was also a data controller but came to the conclusion that it was not. IAB Member: Get discounted tickets to events and training. They include a new … The Open Measurement Software Development Kit (OM SDK) transformed the viewability measurement landscape in 2018 for mobile app measurement. 16:00 - 17:00 (Registration - 15:50 - 16:00) Webinar This event is not available for Non-members. The Open Measurement Working Group (OMWG) was forward-thinking in its vision and anticipated that this mobile […], NEW DELHI (December 3, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global non-profit research, development, and technical standards-setting consortium, announced that Shivendra Misra has been appointed to represent the organization in the Asia-Pacific (APAC) region (Southeast Asia, India, China, and Japan). The report […], The key to good ad experiences is being able to deliver the most relevant and engaging ads to the right people. IAB Tech Lab Expands Presence in APAC; IAB Tech Lab Releases Podcast Measurement Technical Guidelines 2.1 for Public Comment; More Efficiency and Transparency for Your Video Ads with the SSAI VAST Macro Guidance; IAB & IAB Tech Lab Respond with Support for OpenRTB and IAB Europe’s Transparency & Consent Framework To support a healthy and sustainable digital media and advertising industry, IAB Tech Lab is producing and helping companies implement global technical standards and solutions. While the “cookie-apocalypse” has been a major point of discussion in our industry […], IAB Tech Lab Board Members Call on Industry to Support Open Standards NEW YORK — September 15, 2020– As the IAB Tech Lab’s REBOOT 2020 virtual summit kicks off today (and continues on the 16th and 17th), IAB Tech Lab Board members have committed to the principles of Project Rearc […], Leading trade associations and companies representing every sector of the global advertising industry, including IAB and IAB Tech Lab, have joined together to launch the Partnership for Responsible Addressable Media. ABOUT THE IAB TECH LAB Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Building a privacy-safe web together. Free for IAB Members, IAB Agencies & IAB Advertisers. Free. NEW DELHI (December 3, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global non-profit research, development, and technical standards-setting consortium, announced that Shivendra Misra has been appointed to represent the organization in the Asia-Pacific (APAC) region (Southeast Asia, India, China, and Japan). It’s been a real bright spot to see Tech Lab members and our team adapt and make progress together on meaningful work during such a challenging […], The use of server side ad insertion to deliver video ads has become ubiquitous across the industry as the need for providing a high quality and seamless ad experience has become paramount. Click here to sign up to receive news about the IAB Tech Lab programs, standards, events, classes, and more!

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